Very simply, our frames prices are so incredibly low because we are 100% internet retailers. We have no retail costs to pass on to consumers. As soon as you place your order, we proceed to lens production and glasses assembly immediately, bypassing typical retail costs. This is why most other eyeglasses retailers have to mark up their prices so high.

Another reason why we have such low prices is that we do not carry "designer" frames. Typcially, the frames that are available to most optical stores are patterned after "designer" frames although they are not "knock-off" cheap frames like you sometimes see on the internet. Often, it is the other way around and "designers" simply choose already available frames from eyeglasses manufacturers and put their logo on them. Our mission is to provide quality, stylish and durable frames at a price that allows our customers to have many pairs. Put a pair by the bed, another in the car, a tinted pair in the boat, (a cool pair in the fridge? - yeesh! ). Maybe a blue pair to go with that great tie or red to go with that new dress?